Edward Lovell fishing reels were sold out of his hardware store in the 1840’s. He had moved from Boston, MA in 1835. The Savannah (SAVh) markings on his reels makes them from the earliest known southern fishing reel dealer and retailer found to date. The age and some distinguishing features on the reel pictured below indicate it was made by J.B. Crook in New York. Lovell reels are considered to be from one of the great early tackle dealers.
The EDWARD LOVELL Reel, Circa 1840’s