William B. Gray and Hedley Gillings were in a partnership and created the Palm Beach Pier Co. They sold a lure that was locally very popular. William Gray received a patent for his “Wiggle Diver” lure on May 29, 1934. They sold the lure from the pier from which it was named. The Palm Beach Pier Co lures are considered one of the great South Florida Lure Makers.
The PALM BEACH PIER CO. WIGGLE DIVER, circa 1934
The WILLIAM B. GRAY Patent
The Palm Beach Post April 22, 1934 Newspaper Article
Another Great Antique Vintage Fishing Tackle Link: