S. Allcock & Co. was a wholesale manufacturer and dealer of fishing tackle. Their Trade Mark is a Stag standing with one hoof raised. They are know for making a wide range of quality items from inexpensive to high priced. Their reels, rods and metal lures are sometimes marked with their Trade Mark, but not always. S. Allcock & Co. is regarded as one of the great UK reel makers.
The S. ALLCOCK & CO. “ALLCOCK-BELL” Reel
The S. ALLCOCK & CO. Brass Salmon Reel
S. ALLCOCK & CO. 1886 and 1889 Ads
![Allcock 1889 Ad](https://reelsnlures.com/wp-content/uploads/2021/11/allcockbig1889ad.jpg)
S. ALLCOCK & CO. 1896 Ad
![Allcock 1903 Ad](https://reelsnlures.com/wp-content/uploads/2021/11/allcock1903ad.jpg)
S. ALLCOCK & CO. 1903 Ad
![Allcock 1904 Ad](https://reelsnlures.com/wp-content/uploads/2021/11/allcock1904ad.jpg)
S. ALLCOCK & CO. 1904 Ad in “Scientific Angler” Magazine
![Allcock 1920 Ad](https://reelsnlures.com/wp-content/uploads/2021/11/allcock1920ad.jpg)
S. ALLCOCK & CO. 1920 Ad in “Angling for Coarse Fish” Book
![ad](https://reelsnlures.com/wp-content/uploads/2020/08/allcockdazzle.jpg)
The ALLCOCK’S “DAZZLE” Bait 1922 Ad
To see a January, 1896 “The Fishing Gazette” Article about the S. ALLCOCK & CO. products, click on the link below.