Norwich Florida Corp Shrimp – St. Augustine, FL

The Norwich Florida Corp shrimp is an interesting lure. It is hard plastic with a hinge in the middle to give it movement in the water. The box insert tells the fisherman to adjust the action of the shrimp by moving the location of the line tie. The shrimp came in an amber and a clear plastic. The same shrimp design was later made by Ben Smith after he bought the rights to the lure in 1950. The Norwich lures are considered to be made by one of the great North Florida Lure Makers.

norwich florida corp shrimp

The NORWICH Shrimp Lure, circa 1947


The NORWICH Box Insert

The NORWICH Shrimp Lure, circa 1947