Hardy Bros. lures & baits have been made in the UK for a long time and as early as the mid-1880’s. Hardy Bros Ltd reels were made after William Hardy founded the company in 1872. The majority of the British Baits are metal lures. Occasionally you will find one made of gutta-percha (hard rubber). With the exception of the later Hardy Bros. Jock Scott lures, wood was not used for making lures. An interesting design feature found on most British Baits is one that causes the lure to revolve as it is pulled through the water. Most have opposing left and right side fins with one curved up and the other curved down. Exaggerated curved tails were also used to cause the bait to revolve in the water.
The HARDY BROS. Ideal Phantom Bait
The HARDY BROS. Phantom Bait