S. Allcock & Co. made lures and baits and was a wholesale manufacturer and dealer of fishing tackle. Their Trade Mark is a Stag standing with one hoof raised. They are known for making a wide range of quality items from inexpensive to high priced. Their reels, rods and metal lures are sometimes marked with their Trademark, but not always. S. Allcock & Co. is regarded as one of the great UK reel makers.
Cut Glass Bait Sold by ALLCOCK’s, Circa 1870
Page From ALLCOCK’s 1866 Catalog
The Allcock Water Witch Baits, circa 1910
The ALLCOCK Dazzle Bait, circa 1923
The Tit-Bit Spinner, circa 1913
S. ALLCOCK & COMPANY 1922 Ad